Physicians' Choice Acupuncture has provided quality acupuncture treatment for patients suffering with chronic pain and other disorders since 1988. This reputation created a well-established network of Orthopedic Surgeons, Family Practitioners, Chiropractors, Pain Management Specialists, Rheumatologists, and Neurologists.
These Physicians throughout San Diego and Riverside Counties refer their patients with confidence, knowing they will receive the best possible drug free treatment. This is especially important for patients who are currently taking several prescription medications or have an aversion to a particular pain medication. In addition, acupuncture can assist in addressing some of the possible side effects patients might be experiencing.
Physicians' Choice Acupuncture is a trusted center for holistic healing and healthcare in San Diego, Escondido, and Murrieta. We are not only providers of alternative medicine but also recognized as primary care physicians, reflecting the significant role of acupuncture in comprehensive healthcare. In fact, the American College of Physicians considers acupuncture a first-line treatment for various conditions.
Our approach combines the strengths of Western and Eastern medicine, tailoring solutions to each patient's unique needs. We prioritize addressing the root causes of health issues, aiming for long-lasting wellness. In addition to our treatments, we emphasize diet and lifestyle modifications to promote optimum health and lasting well-being that goes beyond the treatment room.
Greg began a career in Health Care after being Honorably Discharged from the United States Marine Corps in 1977. The curriculum was Radiological Technology. As an X-ray Technologist, Greg was exposed to all aspects of Medicine while working in Hospitals and Clinics throughout San Diego County.
In 1984 Greg took advantage of an opportunity to study the Oriental Healing Art of Acupuncture. As an accomplished Martial Artist, Greg was already familiar with a number of related principles. He therefore decided to embark on this facet of Health Care.
In 1988 Greg earned a license to practice acupuncture in the State of California, as a Primary Health Care Provider, and a Physician Under Workers' Compensation Law. Since 1988 Greg has specialized in Workers Compensation and treating chronic pain and soft tissue complications. He is a Participating Provider in all of the major MPN's.
Maintaining private acupuncture practices at:
7801 Mission Center Court, Ste. 330, San Diego, CA 92108
1556 Corte Capriana, Escondido, CA 92026
1977-1979 Kean College of New Jersey, Union, New Jersey
1979-1981 Middlesex County College, Edison, New Jersey
1984-1985 Asian American University, San Diego, CA
1985-1986 Golden State University, San Diego, CA
1986-1987 California Acupuncture College, San Diego, CA
1991-1994 Pacific College of Oriental Medicine, San Diego, CA
1973-1977 United States Marine Corps
1976-1980 Competitive Bodybuilder
1974-Present Martial Arts Practitioner
1981 Awarded Rank of Black Belt in Shotokan Karate
2001 Awarded Rank of Black Belt in Aikido
Following his undergraduate studies where he formed a solid foundation in Western sciences with a double major in Kinesiology and Nutrition, Joseph followed in his father's footsteps to pursue an education in Traditional Oriental Medicine.
Due to Joseph's background in western sciences, he provides an educated approach to the treatment of orthopedic conditions by understanding the kinetic relationship of movement patterns, anatomy and physiology, and new prevailing studies on pain management via nervous and tendinomuscular manipulation.
Outside of orthopedic conditions and the Workers' Compensation System, Joseph treats Personal Injury cases on Liens. With an incredibly high success rate and an exclusive OB/GYN referral network, he also specializes in the treatment of gynecological disorders and fertility.
Maintaining a private acupuncture practice at:
40710 California Oaks Rd Suite A, Murrieta, CA 92562
Bachelor of Science in Kinesiology, 2018
Bachelor of Science in Nutrition, 2018
Master of Science in Traditional Oriental Medicine, 2022
Doctor of Acupuncture and Chinese Medicine, 2022
Orthopedic Acupuncture Training Program, 2022
Acupuncture Women's Health Fellowship, 2023
Farrelly, C., Bieg, J., Millman, V., & Palma-Cruz, G. (2021). Can Acupuncture Affect the Overall Sperm Quality in Infertile Males?. Journal Of Acupuncture And Integrative Medicine, 29(1).
Physicians’ Choice Acupuncture is proud to announce its expansion to Riverside County with an office in Murrieta, CA in 2023.
Located at 40710 California Oaks Rd Suite A, Murrieta, CA 92562, the additional office is ideally situated for patients located in the Temecula Valley and its nearby regions.
San Diego & Escondido
Acupuncture is a traditional Chinese medicine practice that involves the insertion of thin needles into specific points on the body. It operates on the principle that stimulating these points can help restore the balance of energy flow, known as Qi, in the body. This therapy has shown effectiveness in addressing various conditions, including chronic pain, migraines, anxiety, insomnia, digestive disorders, and even infertility. By promoting natural healing mechanisms, acupuncture offers a holistic approach to improving overall well-being and managing a wide range of health issues.
In addition to standard acupuncture, electro-stimulation, otherwise known as e-stim, is used. Utilizing gentle electrical pulses, electrical stimulation (e-stim) is an effective method to alleviate pain and expedite recovery for specific injuries. Similar to acupuncture, e-stim precisely targets areas of the body, offering a painless and noninvasive approach to address muscle and joint pain. It proves particularly beneficial for conditions like fibromyalgia, arthritis, and chronic back pain. Furthermore, e-stim can aid in muscle retraining, making it a valuable tool for stroke recovery and rehabilitation.
There are many highly successful treatment plans available for a variety of pain disorders. If your pain is affecting your quality of life, if you are experiencing chronic muscle or joint pain, you should give acupuncture treatment a chance to help you.
Physicians' Choice Acupuncture providers Greg C. Bieg, Lic.Ac. & Dr. Joseph Bieg, L.Ac. are committed to providing exceptional care and are eager to serve you with the highest level of professionalism and compassion.
Acupuncture in San Diego & Mission Valley · Acupuncture in Escondido & North County · Acupuncture in Temecula & Murrieta
Cupping therapy, both with and without herbal components, serves various purposes within Traditional Chinese Medicine (TCM). This technique can be utilized as a type of deep-tissue massage and effectively reduces pain, inflammation, and enhances blood circulation. By applying suction cups to the body, blood vessels expand into the skin. Additionally, moxibustion, involving the burning of dried mugwort or wormwood on specific points, is occasionally combined with cupping or acupuncture to promote the flow of vital energy throughout the body.
In conjunction with full-body acupuncture treatments, facial acupuncture offers rejuvenating advantages by utilizing ultra-fine needles strategically placed on the face. This gentle and non-invasive procedure enhances the circulation of qi throughout the body, potentially stimulating collagen production and reducing the visibility of fine lines and wrinkles without the need for Botox injections. Moreover, facial acupuncture is employed to alleviate symptoms associated with Bell's palsy, providing a comprehensive approach to facial wellness.
Acupuncture has gained recognition as a valuable tool for individuals facing fertility challenges. By strategically placing fine needles, acupuncture helps prepare the uterine lining for implantation and can stimulate follicles to promote ovulation. Additionally, our acupuncture services aim to reduce stress, restore balance, and enhance overall well-being, creating an optimal environment for pregnancy. This holistic approach supports reproductive health and can be especially beneficial for those undergoing assisted reproductive techniques such as IVF or IUI. Acupuncture offers a complementary therapy that can optimize fertility outcomes by addressing both physical and emotional aspects of the journey toward conception.
Release of opioid peptides
Opioids are naturally occurring chemicals in the brain that have an analgesic effect. The release of these opioids plays a significant role in the reduction of pain. There has been considerable evidence to support that acupuncture stimulates the central nervous system, releasing these chemicals.
Alteration in the secretion of neurotransmitters and neurohormones Acupuncture is said to activate the hypothalamus and pituitary gland and thereby alter secretion of these chemicals. These particular chemicals play a direct role in the sensation of pain as well as the activity of an organ or organs. Evidence has shown that acupuncture alters this secretion in a manner that reduces pain. Documentation has also shown that acupuncture positively affects immune functions in the body.
Stimulation of Nerves
The stimulation of nerves is a crucial mechanism by which acupuncture achieves pain relief. Nerve stimulation helps to enhance blood flow to the affected areas, improving oxygen and nutrient delivery while removing waste products. This process can reduce inflammation, alleviate muscle tension, and promote the body's natural healing response. By targeting specific nerve pathways, acupuncture offers a non-invasive and drug-free approach to pain management, allowing individuals to find relief and improve their overall well-being.
Promotion of Relaxation and Stress Reduction
Another significant benefit of acupuncture is its ability to promote relaxation and reduce stress levels. Acupuncture sessions create a calming and soothing environment, allowing individuals to unwind and release tension. This relaxation response can have a profound impact on pain perception and overall well-being. By reducing stress, acupuncture helps restore balance to the body and mind, enhancing the body's natural healing capacity.
Acupuncture in the Workers’ Compensation System
Physicians, Claims Examiners and Case Managers must understand that acupuncture is applicable in a variety of soft tissue injuries and is advantageous to those injured workers suffering with chronic pain and restrictions in range of motion. Despite consulting some of the finest specialists, receiving conventional treatment modalities and medications for extended periods of time, a great number of injured workers continue to experience pain, preventing them from performing their job related duties and limiting their Activities of Daily Living.
Acupuncture has withstood the rigorous demands of the California Workers’ Compensation System, and has proven effective.
Therefore, acupuncture is not to be considered a "novelty" saved for the rare time a patient requests it. In order to provide the best care possible, which should be every Health Care Providers volition, the Treating Physician must inform their patients that acupuncture is available to them when all else fails.
Any injured worker struggling with chronic pain, who has not experienced lasting relief from the customary surface stimulation techniques such as ultrasound, electro muscle stimulation, manipulation, heat, etc. is an excellent candidate for a trial of acupuncture.
Acupuncture provides the precision and depth necessary to address unresolved muscle spasms, adhesions and the various complications associated with soft tissue injuries.
Acupuncture is a highly regarded therapy for personal injuries, offering a holistic approach to pain management and recovery. By targeting specific acupuncture points, it helps to reduce inflammation, alleviate pain, and improve circulation, promoting the body's natural healing process. This non-invasive treatment modality can be particularly beneficial in addressing musculoskeletal injuries, such as sprains, strains, sports-related trauma, and conditions triggered and aggravated by car accidents and slip and fall injuries.
Physicians' Choice Acupuncture provides a comprehensive range of treatments, including acupuncture and herbal medicine, to support your overall well-being. Whether you're dealing with menstrual cramps, tension headaches, or migraines, our Traditional Chinese Medicine (TCM) approach offers effective relief from symptoms while prioritizing your general health and wellness. With our holistic approach, caring for your overall health becomes a seamless and straightforward process.
Our wide-range of Traditional Chinese Medicine treatments specifically designed to alleviate the symptoms and discomfort related to digestive issues such as IBS, acid reflux, GERD, gas, and indigestion. Acupuncture, as a distinct therapeutic modality, provides a unique and effective approach for addressing these concerns, either as a standalone treatment or in combination with Western medicine. By integrating acupuncture into your care plan, we strive to enhance your overall quality of life and provide relief from digestive challenges.
Acupuncture and Traditional Chinese Medicine present effective options for addressing various disorders impacting the ears, eyes, and throat. Chinese medicine and acupuncture can provide relief from earaches and dizziness arising from imbalances within the body. Additionally, individuals suffering from severe sinusitis, sore throat, and dry eyes may find symptom reduction through acupuncture treatments. By leveraging these modalities, individuals can experience improved well-being and find relief from these specific conditions.
Traditional Chinese Medicine provides a host of benefits for those suffering from arthritis, sciatica, fibromyalgia, and general chronic pain. Other musculoskeletal concerns, such as bursitis, sports injuries, and neck and back pain, can also benefit from acupuncture, herbal medicine or a combination of different TCM treatments.
Beyond fertility treatments, we also specialize in providing comprehensive care for women's health. Our experienced practitioners offer acupuncture as an effective and natural approach to address a wide range of women's health issues. Whether you are seeking relief from menstrual irregularities, hormonal imbalances, menopausal symptoms, PCOS, or reproductive disorders, our acupuncture treatments are tailored to meet your specific needs. With a focus on holistic healing, we strive to promote balance and overall well-being, empowering women to achieve optimal health in every stage of their lives.
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By Appointment Only
7801 Mission Center Court, Ste. 330, San Diego, CA 92108:
Monday & Wednesday: 10am - 1pm
1556 Corte Capriana, Escondido, CA 92026:
Monday & Wednesday: 3pm - 6pm
Tuesday & Thursday: 10am - 4pm
40710 California Oaks Rd Suite A, Murrieta, CA 92562
Tuesday & Thursday: 9am-6pm